One price, then it's yours
$24.99 once — $15 founding on the waitlist. No trial that converts into a charge, no annual renewal sneaking up on a card you forgot about.
No subscription · pay once
A recovery app with no subscription.
cowe is a recovery app you pay for once and then own — no monthly bill, no membership, no renewal. It turns the overnight HRV, resting heart rate and sleep your Apple Watch already records into one calm morning readiness score, computed entirely on your device. The model is the message: insight you keep, not access you rent.
Lock the $15 founding price.
Recovery you own, on the Apple Watch you already have — pay once, no subscription. Join free now and lock $15 before it rises to $24.99 at launch.
One calm morning recovery score — computed on your own device from the signals your Apple Watch already records.
Why pay once instead of subscribing?
Because you should own the insight, not rent access to your own numbers. A subscription usually exists to fund cloud servers, accounts and ongoing storage. cowe has none of those costs — it computes your score on-device — so a single purchase is enough. Three things follow from that.
Nothing to cancel, nothing to lapse
Your morning score never gets paywalled or switched off for non-payment. There is no billing status it depends on — buy it, keep it.
No server means no rent
Because every score is computed on your iPhone and Apple Watch, there's no cloud to keep running and bill you for — and no data to mine on the way.
What does a no-subscription recovery app actually measure?
The same signals the premium apps read — just without the recurring bill or the extra hardware. cowe reads what your Apple Watch already records each night and reads it against your own baseline, not a population average.
Heart-rate variability
A window into how taxed your system was overnight. It's noisy night to night, so cowe weighs the trend against your own baseline rather than reacting to one morning.
Resting heart rate
Steadier than HRV and read alongside it. A resting rate drifting above your personal trend is part of the same readiness picture.
Sleep
Duration and consistency are the foundation. cowe treats the trend as directional — and, importantly, tells you plainly when it isn't confident yet.
New to these signals? See what your Apple Watch already tracks — a free explainer, no signup.
What do you actually own after paying once?
Everything that makes the score work lives on your devices, so there's nothing left for a subscription to gatekeep. In practical terms, a one-time purchase of cowe gets you:
The full morning score, permanently
One readiness number every morning, with no premium tier locking the parts that matter behind a renewal.
Your own baseline, on your hardware
The app learns your normal range and runs on the Apple Watch and iPhone you already own — no proprietary band to keep buying.
Honest confidence, not false certainty
When the data is thin or the night was unusual, cowe says so instead of inventing a precise-looking number.
Privacy by design, not by setting
No account and no cloud, so there is no profile to leak, sell or hold hostage behind a paywall. The whole reason it can read like a private recovery app.
How does cowe compare to subscription wearables?
cowe sits in the same job — a daily readiness read — without the recurring bill or the second device. If you're weighing the options, these companion reads go deeper on the angle you care about:
- The full pillar: recovery app for Apple Watch
- Coming from a band: a subscription-free WHOOP alternative
- Just the recurring-bill question: WHOOP recovery without a subscription
- On data: a private, on-device recovery app
Ready now? Join the cowe waitlist and lock the $15 founding price.
No-subscription recovery: common questions
Is there really no recurring charge?
None. cowe is a single purchase of $24.99 — $15 for waitlist founders. No trial that auto-renews, no annual bill.
Does my score stop if I don't pay again?
There's nothing to pay again. The morning score keeps working because it's computed on your devices, not gated by a billing status.
Do I need a separate band or ring?
No. cowe runs on the Apple Watch and iPhone you already own — no extra hardware to buy, charge or replace.
Is a one-time app worse than a subscription?
Different model, not a downgrade. cowe reads the same HRV, resting heart rate and sleep against your own baseline — it just doesn't rent it back to you.
Pay once. Own your recovery score.
One calm morning readiness number, computed on-device from the watch you already wear. No subscription, no account, no cloud. Join the waitlist and lock the founding price before launch.
- Pre-launch · watchOS + iOS
- No subscription, ever
- No account, no cloud