Before you cancel

Cancelling Fitbit Premium? Keep a readiness score.

cowe is a pay-once recovery app for Apple Watch that gives you a morning readiness score after you drop Fitbit Premium. It reads the HRV, resting heart rate and sleep your watch already records into one calm number, computed entirely on your device — no subscription, no account, no cloud.

Lock the $15 founding price.

Recovery you own, on the Apple Watch you already have — pay once, no subscription. Join free now and lock $15 before it rises to $24.99 at launch.

cowe's morning recovery score on iPhone, read from the Apple Watch's overnight HRV, resting heart rate and sleep cowe's morning recovery score on iPhone, read from the Apple Watch's overnight HRV, resting heart rate and sleep

One calm morning recovery score — computed on your own device from the signals your Apple Watch already records.

If I cancel Fitbit Premium, do I lose Daily Readiness?

Yes — and that is usually the catch that stops people hitting cancel. Fitbit Daily Readiness requires an active Fitbit Premium subscription, so the score disappears the moment the membership lapses. The fix isn't to keep paying forever; it's to move the readiness habit onto hardware you already own and pay for it once. If you wear an Apple Watch, that's exactly what cowe does.

Want the longer version? Read Fitbit Daily Readiness for Apple Watch — what carries over and what doesn't.

How do I switch from Fitbit Premium to a pay-once score?

You don't have to migrate any history — readiness is a forward-looking signal, not an archive. Here's the clean path off the subscription.

1 · Finish your billing period

Cancel Premium when your current term ends so you don't pay for an unused month. Readiness keeps showing until the membership actually lapses.

2 · Keep wearing your watch

The signals that drive readiness — HRV, resting heart rate, sleep — come from the watch on your wrist. With an Apple Watch, you already collect them every night.

3 · Rebuild the score, once

cowe reads those overnight signals into one morning number against your own baseline. Pay $24.99 once — there's nothing left to cancel next year.

What does cowe use to build the morning score?

The same kind of overnight signals a readiness model leans on — except cowe reads them straight off your Apple Watch and judges them against your own baseline, not a population chart.

Heart-rate variability

A read on how taxed your system was overnight. It swings night to night, so cowe weighs the trend against your personal baseline rather than reacting to one figure.

Resting heart rate

Steadier than HRV and a useful counterweight. cowe reads it alongside the rest, always relative to where your own resting rate usually sits.

Sleep

Duration and consistency are the floor under everything else. cowe treats the trend as directional — and, crucially, says when it isn't confident yet.

Not sure what your watch already records? See how Apple Watch recovery apps work — a plain-English explainer.

Why pay once instead of renewing a membership?

Because a readiness number is a daily glance, not a service that needs a monthly bill to keep running. A subscription gates the score behind renewal; a one-time purchase doesn't. The differences that matter when you're leaving Premium:

No renewal to cancel again

cowe is a single $24.99 purchase — $15 founding on the waitlist. There is no monthly fee, so there's no future cancellation to remember.

No new band, no Fitbit

It runs on the Apple Watch and iPhone you already own. Nothing extra to buy, charge or strap on once you've stopped wearing the Fitbit.

Your data stays put

Every score is computed on-device. No account, no cloud sync, no analytics — your recovery data never leaves your iPhone and Apple Watch.

Honest when unsure

cowe tells you when it doesn't have enough nights to be confident, instead of dressing up a guess as a number. The score earns its trust against your baseline.

Comparing the wider field? Browse recovery apps with no subscription for Apple Watch.

Questions about cancelling and switching

Will cancelling Premium delete my Fitbit data?

That's between you and Fitbit — cowe never touches your Fitbit account. cowe simply starts a fresh score from your Apple Watch, so you don't need to export or migrate anything to keep a readiness habit.

How long until cowe's score is reliable?

It needs a handful of nights to learn your baseline. Until then cowe shows the trend cautiously and tells you it isn't fully confident, rather than over-promising on day one.

Do I need to keep a Fitbit at all?

No. Once you're on cowe, the Apple Watch you already wear collects the overnight signals. The Fitbit and its Premium membership become optional — or gone.

Is cowe a medical device?

No. cowe is a wellness and fitness tool — a readiness signal from your own data. It does not diagnose, treat or prevent any condition.

Cancel the membership — keep the morning score, for one price.

One calm readiness number from your own HRV, resting heart rate and sleep, computed on-device. No account, no cloud, no renewal. Join the waitlist and lock the founding price before launch.

  • Pre-launch · watchOS + iOS
  • No account, no cloud
  • Pay once