Your subscription
The real cost
The 3-year cost of renting your recovery.
A subscription recovery wearable bills you a membership for every month you keep it, so its total grows without a ceiling. A pay-once app is a single purchase you own outright. cowe is the pay-once one: $24.99 once (founding $15 on the waitlist), on the Apple Watch you already own.
Lock the $15 founding price.
Recovery you own, on the Apple Watch you already have — pay once, no subscription. Join free now and lock $15 before it rises to $24.99 at launch.
One calm morning recovery score — computed on your own device from the signals your Apple Watch already records.
How much does a recovery subscription really cost over time?
It depends on your plan — but the honest number is the monthly rate times the months you keep it. Here is the multiplier, at a few illustrative rates, against a single pay-once purchase. Enter your own plan's price in the calculator below for your exact figure.
| Plan | 1 year | 3 years | 5 years |
|---|---|---|---|
| Subscription at $20/mo | $240 | $720 | $1,200 |
| Subscription at $30/mo | $360 | $1,080 | $1,800 |
| Subscription at $40/mo | $480 | $1,440 | $2,400 |
| cowe — pay once | $24.99 | $24.99 | $24.99 |
The subscription rows are arithmetic on illustrative monthly rates, not a statement of any specific brand's price — recovery memberships are billed monthly or annually and vary by plan, so use the calculator for yours. cowe's $24.99 is a one-time purchase; the founding waitlist price is $15.
Calculate the cost of your plan
Enter what your recovery membership costs and how long you plan to track. It runs entirely in your browser — nothing is sent anywhere.
The math
Over 3 years:
Subscription total: $1,080
cowe (pay once): $24.99
You'd keep: $1,055
At $30/month over 3 years, a subscription runs about 43× the one-time cost of cowe.
Why cowe can be pay-once
The price model follows the data model. Because every score is computed on the Apple Watch and iPhone you already own — no membership server, no cloud round-trip, no account — there's nothing recurring to fund. You buy the app once and own it, the way software used to work.
Already paying for a band? See how to get a recovery score without the subscription, or compare cowe vs WHOOP in full.
Common questions
Why is pay-once cheaper over time?
A subscription bills you for as long as you use it, with no ceiling; a one-time purchase has a fixed cost that never grows. The longer you track, the wider the gap.
Any hidden or recurring fees?
None. $24.99 once (founding $15 on the waitlist), yours — no membership, no separate band, no in-app subscription, no renewal.
What do I give up vs a band?
No extra sensor — cowe reads the HRV, resting heart rate and sleep your Apple Watch already records, against your own baseline, and says when it isn't confident yet.
Is cowe a medical device?
No. It's a wellness and fitness readiness signal against your own baseline. It does not diagnose, treat or prevent any condition.
Stop renting your recovery score. Own it.
One calm morning readiness number, computed on the Apple Watch you already own. Pay once, no account, no cloud, no subscription. Join the waitlist and lock the $15 founding price.
- Pre-launch · watchOS + iOS
- No account, no cloud
- Pay once