Nothing extra on your wrist
One device, not two. No strap to swap, no ring to size, no band to lose in a gym bag. cowe lives in the Apple Watch you already sleep in.
cowe is a WHOOP alternative that runs entirely on the Apple Watch you already own — a pay-once app that reads your overnight HRV, resting heart rate and sleep into one morning recovery score, computed on your device. No proprietary band to strap on, no membership, no cloud.
Lock the $15 founding price.
Recovery you own, on the Apple Watch you already have — pay once, no subscription. Join free now and lock $15 before it rises to $24.99 at launch.
One calm morning recovery score — computed on your own device from the signals your Apple Watch already records.
Yes. The signals WHOOP is famous for reading — heart-rate variability, resting heart rate and sleep — are already being captured every night by the Apple Watch on your wrist. cowe reads those same signals and folds them into one morning number, so you don't need a second band to get a readiness verdict. The difference between cowe and a WHOOP membership is structural, not a discount.
| cowe on Apple Watch | WHOOP | |
|---|---|---|
| Device on your wrist | The Apple Watch you already own — no second wearable | A separate proprietary WHOOP band you buy and wear |
| Cost model | Pay once — $24.99 ($15 founding on the waitlist) | A recurring membership subscription |
| Where data lives | 100% on-device — never leaves your iPhone | Data synced to WHOOP's cloud |
| Account | None — open the app and go | Account required |
| Extra charging | Nothing new — your watch is already charging | A separate band to keep charged |
cowe is an independent app and is not affiliated with, endorsed by, or sponsored by WHOOP, Inc. "WHOOP" is a trademark of its respective owner, used here only for identification and comparison.
Because the cheapest, lightest, most-charged sensor you own is the one already on your wrist. A dedicated band is a second thing to buy, wear, charge and subscribe to. If you wear an Apple Watch most nights, the data for a recovery score is already there — it just needs to be read against your own baseline instead of a stranger's average.
One device, not two. No strap to swap, no ring to size, no band to lose in a gym bag. cowe lives in the Apple Watch you already sleep in.
HRV, resting heart rate and sleep are the inputs any recovery score leans on. cowe reads them against your personal trend, not a population curve.
No clock running on your wrist. cowe is a one-time purchase that keeps working whether or not there's a subscription attached to anything else you own.
Want the long version? Read the pillar guide to turning your Apple Watch into a recovery app, or the broader subscription-free WHOOP alternative overview.
The same three overnight signals a recovery score relies on — read from your Apple Watch and judged against your own history, never a one-size-fits-all average. cowe also tells you when it hasn't seen enough nights to be confident yet, instead of pretending.
A window into how taxed your system was overnight. Noisy from night to night, so cowe reads the trend against your own baseline — never a single morning in isolation.
Steadier than HRV and a useful counterweight. Read alongside it as part of the same readiness picture, against your personal trend.
Duration and consistency are the foundation. cowe treats the trend as directional — and is honest when it isn't sure yet.
New to these signals? See what your Apple Watch already tracks — a free explainer, no signup.
No. cowe uses the Apple Watch sensors already on your wrist, so there's no proprietary band, strap or ring to buy, wear or charge alongside it.
No. cowe is a one-time $24.99 purchase, where WHOOP is a recurring membership. Waitlist members lock the founding price of $15 before launch.
Nowhere. Scores are computed on your iPhone and Apple Watch. No cloud sync, no account, no analytics, no tracking — the opposite of a cloud-synced model.
cowe reads the same HRV, resting heart rate and sleep signals against your own baseline, and flags low confidence early. Trends across days matter more than any one night.
Comparing the two directly? See cowe vs WHOOP, or how to get a WHOOP-style score without the subscription.
One calm morning recovery number from your own HRV, resting heart rate and sleep — computed on-device, no separate band, no account, no subscription. Join the cowe waitlist and lock the founding price before launch.